We are a husband/wife team that got tired of our 2 preschool kids coming home and having no clue what they did at school that day. There's just something unsettling about spending tons of money each month for tuition and hearing 'We played' from our kids! Well, in an attempt to get more involved with the school, we realized just how out of touch they were. Other parents complained about the same thing. So we built an awesome web app that vastly improves upon the antiquated paper-driven business practices at small schools. No more annoying paper forms stuffed in our kids' backpacks. Everything is now web-based. On the communication side, we have built a personalized website where parents can login and see exactly what happened at school that day. This includes classroom lesson plans, progress reports, pictures, online videos, calendar, etc.
This app really helps to bridge the gap between the school and the home, keeping everyone in the loop regarding the child's education. This was originally built for our own needs, but the feedback has been so overwhelmingly positive (especially from other parents) that we are taking it to the next level. We will begin offering this product to many other schools in the fall and need a really cool logo to help make that always important GREAT first impression!
Initial target will be small private preschools in the USA. Eventually, we envision this being an international business that provides outstanding web-based software to schools around the world. Preschools at first, evolving into K-12 in the near future.
We will be marketing the application under 2 (possibly 3) different brands - - PreschoolBuddy.com, MontessoriBuddy.com, and SchoolHouseBuddy.com.
The logo will be the same for all. So for the comps, just use PreschoolBuddy.com. The winning designer will need to send me the identical logo for all 3 domains.
We are seeking something fun, energetic, happy, etc. The marketing campaign will be very light-hearted. We don't want anything too corporate-like. Will consider a variety of icons to accompany the logo. Needs to be something that indicates child success, growth, happiness, learning, etc. Also could attempt to convey the idea of 'connecting' school/home, building a bridge, etc. Modernized versions of generic school/child images (i.e. schoolhouse, children, sunshine, happy face, owl, etc.) We are VERY open to creative ideas!
See the attached PDF to view the color scheme. Please match these colors as close to 100% as possible.
Thanks for reading and GOOD LUCK in this contest!!