Swing Set Mall, Swing Set Mall .com, or SwingSetMall.com
SwingSetMall.com is an e-commerce store that sells residential and commercial playground equipment (swings, slides, swing sets, play structures, etc.). We are looking to truly start branding ourselves with a unique look and style which speaks to the products we sell and the spirit of our industry, starting with a fresh new logo.
Our existing logo does not convey this, and in fact feels very cold and corporate. We want something that is fun, bright, playful and timeless.
We do not have a precise vision for what we want, so we want designers to be creative and we will be quick to rate and give feedback so you can find out if you're on the right or wrong track.
You can visit our store at http://www.swingsetmall.com
Visitors to our e-commerce website. We carry a large amount of residential and commercial playground equipment. We deal primarily with two categories of customers:
• Residential customers - Parents and grandparents shopping for parts and accessories for their kids and grand kids, especially those building their own backyard play structure.
• Commercial customers - schools, parks, churches, day cares, etc.
We want a logo which conveys to our customers the joy and fun that kids experience in the backyard or school playground. At the same time we want to communicate to schools and parents that we are a trustworthy business, devoted to providing them quality playground equipment, by having an equally professional looking logo.
We are open to the name appearing either as "Swing Set Mall" with or without the ".com" or "SwingSetMall.com" -- you decide what works best for your design.
Could incorporate (not required):
• a playground, swing set, slide and/or parts and accessories
• kids playing
• a fun "shopping mall" type theme for playground equipment
• Be Fun, Friendly, Bright and Playful
• Be Professional
• Look attractive in several environments: website, videos, emails, and print
• Use bright colors, but nothing rainbowy
• Be scalable -- large or small
• Be easy to read
Logo should not be:
• Too illustrative - we need iconic
• Overly complicated or busy
• Corporate looking (like our current logo)
• Based on our current template. We are looking to soon redesign the whole template on our site, too, so please don't theme your design based on what's there now
Possible Slogan (not required):
"The joy of swinging, the joy of sliding, the joy of climbing... the joy of being a kid!™" Too long for logo use, but you could use "The Joy of Being a Kid!™" as a sub-line if it works well with your design.
Attached are two images. One is a few logos related to our industry which we like. Second is of major competitors to give an idea of their logos.
• Layered Photoshop .PSD
We are looking forward to seeing your designs. Count on us to give prompt feedback on your submissions. Good luck!