Pure Fitness is a health and fitness gym that caters for a broad range of fitness requirements. So broad in fact they train everyone from world champion body builders that compete professionally all the way through to your everyday person needing to loose a few pounds or to simply get in shape.
Male and female clients aged 22 to 50
Blue to white collar workers
Fitness inspired and lifestyle focused
Logo Name: Pure Fitness
Tag-line: No Intimidation Only Motivation
We’re looking for a real savvy designer who can evoke some emotion in their design efforts. Our existing logo is tired and outdated and we’re looking for something real sassy, modern, sleek and attractive.
Tag-line can be woven into the design as long as it looks like it belongs there.
The logo can have a 3D feel to it?
Orange, chrome/silver, Black
We understand that silver/chrome is hard to translate on screen, but keep this in mind as it will use in full color print and will be a significant aspect of this logo.
The logo needs to also look good on a black and/or white background.
Existing log, what I like and don’t like can be found here:
Traditional media: (business cards, letter heads, web, etc)
Other unique applications: This logo will also be used on racing cars and other sporting event sponsorships therefore the application will be rather broad.
- The design needs to be modern
- It needs to be very clean and professional
- The icon needs to make a statement and be able to stand alone on its own and still be somewhat recognizable
Good luck :)