This logo will be used for large 30 foot signs on the exterior of buildings, it will also need to translate to being used on t-shirts etc.
Color scheme is dark or navy blue, orange and silver.
Fell free to be creative with text and logo, BUT no "stick figures" like you see on every health logo in the last 5 years! Be more original please!
Also the name, Fitness For 15, I would like to possibly see a small $ incorporated in with the 15, not to dominate the look but so people know its fifteen bucks..
We are opening several 12,000 sq ft health clubs, concept is simple, all new nice exercise equipment in a clean, positive gym, for $15 a month.