Vertical Financial Solutions - VFS
we are a syndicate of young stockbrokers / financial planners - we are sydney based and will be looking to provide full service financial advice - encompassing all facets of investing, trading, hedging and education - we will have access to a full suite of financial instruments including o/s markets, derivative products, Foreign Exchange, etc. whilst this business is beginning in sydney, we do have plans for o/s expansion - with a focus on the asian region..
Middle to Upper Class citizens, with disposable income. We want to attract both the big fish, and those just under them or on the way to becoming a big fish. We want both astute investors, who enjoy the journey that comes through the pursuit of wealth, as well as those who require some hand holding along the way. We will also have a major focus on, insutional players (i.e B2B) business through our various networks and financial instruments described in the tell us about yourself section.
we want something that is corporate, classic, but still accessible. we want something that initiates thoughts such as - trust, service, knowledge, integrity, opportunity, stability, results, affluent, cutting edge and dynamic. Nothing Fluffy, that looks like our company sells Tampons. or is a dating site. No numbers, and no silly pictures, no cartoons, no dollar signs or anything that cheapens the brand in that way. no graphs or charts
we do not mind the idea of having our name as part of the logo - eg. http://www.axitrader.com.au/ as you can see the name is part of the logo. this is not a definite requirement, but would be something we would look at.
Our preferred corporate colours are Black, silver, Blue but we are also open to green, red (without looking xmasy)
ideally the logo will sit on a black background - as we will most likely have black as the base colour of our business cards..
at the same time we have come to this site to employ a designer - so obviously we are granting creative license !!!