Our shop will be targeted at the Dutch market at first but soon after launch we plan to launch in other European countries.
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Our target audience uses their BeauBags bag at work. They are well educated, always online, and want to identify themselves with style and class in combination with their outfit.
It is important for us that the target group can identify themselves with our philosophy; handmade designers bags for every day.
BeauBags are handmade creations that epitomize good taste and quality. Each bag has been designed with passion as a styling statement, but also offers all the functional features fashion-conscious man and women could want.
The specific audiences that we must appeal to are:
- man and women
- age between 25 and 50
- well educated
- good job.
Our referral sources:
- everyone who has a laptop and has to carrying the laptop to their work.
We need a logo for BeauBags.
In addition we need a separate logo only with the two B’s.
We want to use the second logo with the two B’s for printing in the lining of our bags, make accessories of it or stamp the logo in accessories like zipper heads but also for example as favicon.
This approach is similar of what you see at for example http://www.chanel.com where the main logo is just CHANEL written out but they also have a smaller logo (two entangled C’s) which they use in clothes and elsewhere.