We're a soon-to-launch online flower company called Farmgirl Flowers. We do what the big online flower companies (ProFlowers, FTD, 1-800-Flowers, Teleflora, etc) do, but much better - both for the consumer and the environment.
Three things that distinguish us from other online flower companies:
1) We're green and support local farmers. We use all reused/re-purposed materials and drastically reduce the carbon footprint by not shipping in flowers from overseas. We also support local agriculture and business by buying all flowers from local growers, and delivering them by local owned and operated bike courier companies.
2) We're economically appealing. Not to give away too much of our business model, but we offer our flowers at a very appealing set price, without diminishing the quality or design.
3) We make ordering flowers online quick and easy. We offer a quick 10 second, 2 step ordering process as opposed to our competitors who make you browse through numerous pages of options, selections, add-ons, and delivery options before you are able to order the flowers. Doesn't it make you exhausted even thinking about it? :)
Unfortunately, we don't have our website done yet to direct you to, but our main colors are deep purple (eggplant-ish) and army green, but we'll be using other contrast colors as well on the site so please don't feel limited by these colors.
We're starting local - in the Bay Area (San Francisco area) and then hopefully expanding from there.
Our target customer is anyone who buys flowers online to send to others, as well as those who buy flowers weekly (at a store or florist) for themselves (we'll be offering a CSA model). We'll also be marketing directly to event planners and individuals planning their own DIY-style weddings and parties, to capitalize on the event industry as well.
Since we are a flower company, we would like flowers to be a part of the logo. And, given that sustainability is so important to our mission, we want the logo to communicate that we're green and support local farmers. Since we're so different, we do not want our logo to look like the generic big flower companies (listed above).
I have an idea for a logo, although I'm not completely wedded to it. I thought it would be great to make the logo look like a vintage fruit crate label. Some examples can be found here:
We like the idea of using a farm girl on the label, but if you go in that direction, please make sure we own the rights to the image, and for personal preference, please make sure she's brunette (picky, huh!)
If you have other ideas that differ from the fruit crate label idea, please submit them, we might like them better! We'll rate them all so you'll have a good idea of what we like.
We prefer bold colors as opposed to pastels. It should be a bold design that works well in all mediums (online, print collateral, t-shirts, etc). It does not need to be reproduced in B&W. Please no clip art, and let us know if you use any stock material.
We are looking for a creative, outside-the-box logo that really pops. The more creative, the better.
Thank you so much!