FACETS is a new online company providing quality jewelry, handbags and gifts. Jewelry is the primary line. Products will include fine jewelry and quality costume jewelry, with occasional vintage pieces offered. Handbags and purses will be quality-made, designer inspired bags, wallets, etc.
I need a logo and website masthead designed for this new company. I want it to represent a quality store, with refined style, for the woman with a multi-faceted life.
This store is a new endeavor for a successful business woman. I have come to rely increasingly on online shopping and believe there is a niche for others like myself. So, the target audience is the up-scale, successful woman who likes to shop online from any location.
- an organic look and feel
- light background, dark lettering
- the site needs a refined, quality tone
- avoid gray
- I am not fond of pink, lavender, light blue - the common "Easter egg" pastels
- design should not be too busy