We an IT Infrastructure company, mostly working with servers, storage, networks, Microsoft products, etc. We get involved when a site has major problems, coming in to dig them out of a hole and either fix what they have to transform it completely.
It's a small company, only a handful of people, all of whom are extremely technical - we're not ashamed of being geeks, in fact we're proud of it!
The company tagline has always been "Helping you to exceed expectations", because too many similar companies under deliver. We hit our deadlines, come in within budget, and do what we say we'll do every single time.
The level of resource provided to customers ranges all the way from senior technology leadership down to hands-on techies so we don't hide from a particular level of work just because we'd prefer to avoid it. That said, we partner very closely with quite a few other companies because this is a key part of how good IT companies succeed today - they accept and leverage the diverse nature of the industry and turn competitors into partners.
Finally, we provide unbiased strategic (rather than tactical) guidance that covers not just the technical bits, but the people, processes and cultural aspects of the requirement.
There are two audiences that we have in mind for this - existing customers, to show we're comfortable taking a look at ourselves and refreshing our look (because we've always had a very drab, boring look thus far) and getting ready to acquire new business.
The types of people this design must appeal to includes:
- IT executives (CIOs, strategists, etc)
- Finance executives (because finance tends to run/own the IT division in many companies)
- Techies (because winning them over is always handy!)
Our existing customers already have a pretty strong idea of who we are but I doubt they could describe anything about our letterhead, business cards, website (http://www.lurgen.com), etc.
I'm completely open to any creative ideas, however here are some tips for something that will really win me over:
- Usable in the majority of relevant situations (business cards, letterhead, website, etc)
- A 60x60 "icon" that can be used as a thumbnail in SharePoint (many logos don't lend themselves to these dimensions, however I'm OK with chopping the main one up just to capture the theme)
- Printable in both colour and B&W
- Use of "LC" is OK by me
- The tagline ("Helping you to exceed expectations") is a nice-to-have but not essential
- Technology is cyclic, with a "change, operate, refresh" lifecycle so this is one theme which could be explored
- We've used blue (RGB 37/89/129) a lot in the past, but again I'm not locked into that colour. We've also used the font "Eurostile"
- We write a lot of large documents, so there's merit in being able to use this on a front page (large, bold, memorable) and on subsequent pages (small, subtle)
Preference will definitely be given to submissions which include business card and stationary layouts. Certainly not mandatory though.
I have seen some submissions in the past which included a range of uses, such as CD printing, letterhead, business cards, etc which really helped show off the logo in real-world scenarios.
Please ensure that final submissions are available in a vector-based format such as Photoshop.
The attached images are ones we have used in the past, but don't feel you have to stick to them.