Warehouse Training Australia delivers Certificate III in Transport & Logistics Warehousing courses and also free forklift training and licensing. We had previously wanted to run a campaign 'Get Real' but unfortunately we found another training co was running a 'Real' campaign.
We want to be fun and target our training to younger males.
Young males between 16 and 25 years old
Mainly unemployed and under educated, looking to get a free forklift license
And employment service providers who help people find jobs
The name of our training product is Extreme Skills. The students will learn how to drive a forklift and work in a warehouse.
Some of the brands that Extreme Skills would relate to are Holden cars, Redbull, Bathurst V8 cars, car racing brands, VB, drag racing, some football teams, kickboxing.
One idea we thought may work is incorporating the racing theme into the logo- so include black and white chequered flags.
Another idea is incorporating a tread, tyre marks.
Another idea is to play on the X.
We want something edgy and sleek and a little bit different.
We thought an icon shape may work (say like an i-phone icon), but again open to suggestions.
We want to stand out in the crowd and be different; we want our target market to talk about us!
We don’t want a normal boring traditional logo we want extreme, like extreme BMX riders, racing drivers and motorbikes.
Some colours we think may work are black and orange, silver, midnight blue, red
Blow us away- above is merely ideas and excited by what you may come up with. Happy to answer more questions about the brand.