The requirements for the logo are simple. I need it to work in color and black and white - but you knew that. Created in Adobe Illustrator and at an appropriate size that it can be put in to a png file to be used in powerpoint and printed and still look good. I'll need the rgb and the cmyk for all colors used. I'd also like to see the logo with the name Oak Root Financial associated with it. So I'll need the font as well.
I'd like to stay away from using Blue - I see blue and grey everywhere. So I think green and black or green and grey would be good. But, I'm not married to the colors.
As the name indicates, I need it to show strength, security, high degree of ethics but also very importantly optimism and -this is a long shot- a sense of family. I want it to be more creative and optimistic than:
I don't want the tree to look like an Icon like: http://www.redwoodsgroup.com/
We will be investing other peoples money as well as our families so I'd like to communicate the idea of investing in the roots makes the tree strong and I have no idea how you do that...
Somewhere on the tree trunk should be "K+J" inside a heart like it was carved in the tree by a couple of kids but I don't want it to be really noticable. 95% of people shouldn't catch it. I should have to point it out to them if/when I want to.