I'm interested in using competition to drive people to change behavior and increase energy conservation. We are developing a hardware and software platform to allow fine-grained measurement of real time energy consumption, and are developing the tools necessary to create competitions around consumption behavior.
Targeting folks who are green early adopters. This includes college students, techies, etc.
Looking for a "green" logo - but not the typical lightbulb, or tree, or plant, etc... Something that screams "competition" would be nice - so it should be a bit edgy.