Being in the competitive online services space, we need to stand out. We would like a design that is easy to remember, edgy, visually simple yet bold.
We like clean, contemporary fonts but are open to your suggestions.
Rather than a graphic icon, we like the idea of using the acronym MDR either to the left, or above the company name.
The design should consist of a version with the tag line "Giving local business the edge" as well as a version without. We quite like the two versions of the My Kitchen Rules logo found here: http://au.tv.yahoo.com/plus7/my-kitchen-rules/ (the version at the top of the page and also the red square version) but look forward to your creative input and design suggestions to create something awesome and unique!
We are open to colours that are bold and effective- over to you. Perhaps the use of light shining on it somehow to give it a feel of energy...but not sure if this will work so this isn't mandatory.
Please supply a reverse and black and white version.
The logo will be used on our website, business cards, letterhead etc, signage and we need the logo supplied in appropriate formats for these applications
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB);