We are looking for a logo for our new shaving brand, Dirty Hoon Shaving. Unlike most shaving companies, we are not “elegant” or “sophisticated”. We are rough around the edges, like to make jokes, not take ourselves too seriously and most of all, we see shaving as a sort of therapy.
We want to bring back wet shaving to the world, turn an old pastime into something new and improved whilst still paying homage to the old way. We want to educate people about the benefits of using a double-edged razor, the disadvantages of cartridge razors and create an unforgettable experience around our products and brand. We want the consumers of our content and products to spread the message like a wildfire.
As for the target market, we are going 2 different groups.
The first is men that are 30-50 that have moved to cartridge razors and haven't wet shaved in years, or maybe never have but their fathers have. We want reignite the passion they once knew for wet shaving.
The second demographic is men 19-30 years of age that have heard a little or never heard of wet shaving but given the education, benefits wet shaving has of improving your skin, and providing a cool and unique experience, would transition from a cartridge razor.