alonsogarciapablo avait besoin d'un nouveau design de logo et a lancé un concours sur 99designs.
Un gagnant a été sélectionné de 338 designs proposés par 42 designers freelance.
OfertasRails
It's a niche job site specialised in jobs for software developers that have experience in a particular programming language (eg: ruby).
The site has two audiences:
1. Developers (consumers of the job posts). The kind of developers we are targeting are young (25-35) and they are really interested in technology and programming. They are interested on things like clean code, testing, text editors, etc.
2. Folks/Companies that need to hire developers (publishers of the job posts). These are typically the Chief Technical Officer or a Recruiters/HR person within a startup/company. Startups are small to medium size companies that have some sort of software as a service product (eg: https://www.typeform.com/). They are very technologic companies, they are innovative, they are disruptive, they move fast.
The site basically connects those two audiences.
ofertasrails = ofertas + rails. "ofertas" means "jobs" and "rails" is a technology / programming framework.
Here're some Q&As about the business/brand:
* Why did we start this business?
To offer great job opportunities to developers specialised in specific programming languages.
* What are beliefs and values that are important to us as a company?
Some values:
- Attention to detail
- Simplicity
- Optimism
- Sense of humor
- Humility
- Caring about customers
*What do we do better than anyone else?
We are a niche job site. We have small but highly specialised audiences. Developers that follow us on Twitter and our mailing list are experienced on specific programming languages. Other (bigger) job sites are generalists and the quality of the candidates is lower.
* What makes us special?
Posting jobs is simple and fast. Companies don't need to create an account. We're members of the developer communities ourselves.
* If we could describe our brand in three words, what would they be?
Experience, Specialisation, Startups
* What are the three words we would want our customers to use to describe us?
Effective, Fast, Targetted/Specialized
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The logo might or might not have a symbol. It's up to you.
Some concepts that might help you:
- Things related with coding: keyboard, monitor, text editor, terminal, code.
- Things related with startups: shipping, ideas, innovation, risk, hard work, growth, lean, agile, etc.
- Things related with jobs: cool offices, office stuff, teams, teamwork, retreats.
- Things related to communities. Good developers tend to go to meetups, conferences, events, and organise in small circles, etc. Companies want developers from those communities.
I'm planning to use this logo for sites that are specialised in other technologies (eg: php, java, javascript). My plan is to use the same symbol and just change the text and maybe the colors.
Looking forward for your proposals,
Thank you!
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