We want to build a super brand!
Through a clean, elegant, unique, easy recognisable and
modern Logo we want to communicate elegance, health, Design, sustainability and reliability.
A unique W (for Water) in a lettermark logo is our wish, but:
we also like a logo that symbolises Water, Structure, Softness, Flow, Sustainability as a pictorial logo is always interesting, we would like to develop a friendly minimal character that gives the company a professional yet personable feel.
We also have five ethical principles, which could be implied in the logo, e.g. with 5 drops, 5 waves or lines on the water.
As the structure of water is a hexagon it could also be a Hexagon or Water Cyrstal, etc. ...
The Logo should be both working on screen, printed out, greyscale and in clour!