Philanthropedia identifies top-performing nonprofits in different social causes by compiling experts opinions. We started recently but already have covered Climate Change, US Education, and Bay Area Homelessness.
We are funded by the Hewlett Foundation and you can check out the website at http://www.myphilanthropedia.org. We were also recently identified in the Chronicle of Philanthropy as a promising venture - http://philanthropy.com/premium/art…001701.htm.
We are in the process of raising awareness for our new website, but we need an awesome logo and thought we would ask for your help!
Our target audience is individual donors who are passionate about making a difference with their donations and are willing to invest time and effort into finding out more about who to give money to.
Our research indicates that donors are primarily female (70/30 ratio), in their 30s-40s, have an annual household income of $100K+, and give around $1000 per year. They are proactive about their giving and donate to 2-3 orgs per year.
A secondary target audience is nonprofit industry insiders - foundation professionals, nonprofit executives, academics, volunteers, etc. - who are familiar with the philanthropic world and are actively contributing or working in a charity.
Please check out our webpage at http://myphilanthropedia.org to familiarize yourself with our color scheme and value proposition (feedback is welcome :).
In terms of what we are looking for, we are fans of elegant simplicity. We want to make the portal as mainstream as possible and really like others that have done the same (twitter, facebook, etc. that have very simple logos).
Thus, our first preference is probably a logo composed of two parts - a nice looking "Philanthropedia" and a corresponding "P" that we can use in documents. For example http://blenderdesigngroup.com/files…ObmE7N.jpg is a nice P with seeds (of knowledge).
Other images that we like, but are more complicated include a tome of knowledge / book, a wallet (our slogan is "Enlighten your wallet"), other elements of wisdom (glasses, owl, staff, etc.). If you take this approach, the benefit is that we could communicate our value with the logo (i.e. knowledge). We think this might get too complicated and so our preference is in the simplistic approach outlined above, but we are open to interesting entries.