We need a logo that helps tell the story of us connecting (and supporting) doctors, patients, hospitals, insurance companies, and others.
It should articulate the hub / universe concept, without recycling cliches that have been done many times before.
The market currently has a perception of us as "old technology". We are repositioning ourselves to match perception to reality: we are a multi-platform solution to communicate with doctors, that brings the best of old and new media together.
We need a logo that is exciting, but not cartoonish or amateurish. All too many corporate logos are boring / generic. The logo needs to deliver the promise of reliability, trust, speed and connectivity.
The logo needs to be invertable or matchable to a background color that's either blue or yellow since our flagship products are that color. Look at http://www.TLBB.com which is our _old_ website. This shows the blue and the yellow. We could have blue as part of the color scheme.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB) in multiple sizes
Please do not use any stock images or clip art in the logo.
*** NOTE: WE HAVE UPLOADED TWO FILES TO SHOW YOU PLACES WHERE THE MDHUB LOGO WILL APPEAR ***