We are looking to redesign our logo in order to bring it more into line with the rest of our branding. We feel the old logo is now outdated.
Specifically we would like the logo to communicate to them that we are:
- Delivering high standards
- Well established
- Individual characters with a hint of quirkiness
- Providers of leading edge solutions
We are trying to appeal to a large and broad demographic in regards of age, gender and location and so we need a logo that will in no way repel a particular category in this area. So nothing so abstract that it will put off the more traditional character, and nothing too plain that would repel more dynamic and modern organisations.
We would like to see a version of the logo reading just 'Criterion Partnership' and one of 'Criterion Partnership, Business Psychologists' so we can see how this looks - we are unsure at this stage if we want to use the 'Business Psychologists' as a mini strap line. An argument for including it would be to make it clear at first glance what our business does.
The logo will be featured on:
Paper based products
We will therefore need transparent versions as well as high and low res.
I have attached a fuller design brief.