VICNVIE ( Pronunciation: vik’-in-vee)
We are a new e-commerce company conceived from the experiences and struggles personally faced and the recognition of the need for help that is practical for today’s busy lifestyle as well as affordable to most people. Sometimes just a little encouragement or a product/service that provides “practical” help is all someone needs to grasp Victory! VICNVIE!
VicNVie will provide products and services that help people improve their quality of life by gaining victory in their struggle to manage weight, finances, fitness, small businesses, or nutrition. Our selection of products will be limited but each one designed to provide the desired result.
We created VICNVIE as our brand/trademark because it is fun to say, gender neutral, positive, strong, catchy, and makes people smile. It has a professional, confident feel to it. Tying back to our product offerings, using our products to assist in one's quest to improve area(s) in their lives gives them Victory in that area of their life! VICNVIE - “Vic” for Victory, “N” for In, and “Vie” for Life. Our customers will take pride in saying they use VICNVIE products. Our sales force will take pride in representing VICNVIE products.
We are looking for that special logo that will capture people’s imagination like a catchy jingle that someone hums because they like it. Thank you for providing the face of VICNVIE as we prepare to launch!
Our mission is “Assisting Life’s Triumphs”. Your help is needed to connect with people living everyday lives while trying to stay in shape, get out of debt, save for kid’s college or a much needed vacation, lose a few pounds, gain a little more muscle, simplify small business accounting, or make some extra money. Our company is reaching out to those in need of affordable, practical solutions to help them gain victory in their areas of desired improvement – assisting life’s triumphs!
Consumers and Small Business Owners
People who want to improve certain aspects of their lives enhancing the quality of their life. Our target audience is a broad group in age and interests. Characteristics they share are a busy lifestyle, a middle class income, a zest for life, professional, and no tolerance for gimmicks. They all desire that extra something that will help them successfully manage their weight, physical fitness, finances, businesses, and/or nutrition. And when they get that extra assistance they are able to make the last mile, triumphing. Our audience will be purchasing our products primarily via our on-line retail store.
Create our logo – VICNVIE.
For your consideration, guidance, and inspiration:
1. Reflective of the things that were a part of the creation of VICNVIE: fun to say, gender neutral, positive, strong, catchy, and makes people smile (smile from delight not humor)
2. Possess a professional, confident feel with approachability
3. Like blues and greens since blue is the color associated with first place (Victory) and green is the color associated with life and growth. That said, we are open to your creativity. If you believe other color(s) would create a better logo, we want your creativity. We can dialogue.
4. Suitability as a corporate emblem nice to have if able to capture the essence of our brand. Board is split on this requirement.
5. You are the creative genius, let’s see your ideas unencumbered. If we knew exactly what we wanted we wouldn’t need creative help. Original work only, we want what you create.
The logo will be used primarily on our website store front and also be used on business cards and corporate communications/publications.
Provide .eps file format (CMYK). Use of Pantone appreciated. We will also want a grayscale, transparent, black, and white version. Layered .psd and .jpg(small, medium, large) for web files(RGB).
Please do not use any stock images or clip art in the logo.
Thank you & Good Luck!