Wind Tunnel, Inc.
We’re a team of creative entrepreneurs who have a passion for problems solving, and improving the world through ideas and innovation. This project is for the parent company - designers who we like will be approached for future work for our portfolio companies.
Wind Tunnel, Inc. is an entrepreneurial think tank and investment group that develops and incubates new ideas and concepts to become successful business ventures. Our work spans across a variety of industries, but is often people-focused, solving the problems and frustrations we all experience, and improving our quality of life. Our tone is fun, friendly, down to earth, creative, witty, clever, conversational, and exciting.
Our initial target audience includes investors, strategic partners, entrepreneurs, the business press, and future employees of our portfolio companies.
We are developing a logo to be used as part of a full business identity system. Top rated designers will be given priority consideration for future work - for our parent company, as well as our future portfolio companies.
- Logo needs to work in color, gray scale, and black and white.
- Logo needs to work at low (web) and high (print) resolutions.
- Logo should appear dimensional.
- Logo should may include the creative typographic treatment of the company name in combination with a graphical, iconic element.
The logo will be used on the website, business cards, stationery, apparel.
Our company focuses on new ideas, and clever ways to take away the frustrations of our lives, and improving people’s lives. We are looking for an identity that is strong, clever, creative, clean, and witty. We like modern architecture, sans serif fonts, and bold colors. We want to convey a sense of intrigue and excitement, combined with credibility and success.
We communicate through telling stories, and our logo needs to reflect this
Words that reflect us
- Problem Solving