From a logo/icon perspective we would like to see a home and car creatively mixed into the design...or the resemblance of a car/home. We cover mainly home and auto, so you may want to incorporate that cleverly into an idea. Or icons that represent protection..ie..Allstate has a pair of hands.."You're in good hands, will Allstate") or Prudential who has "The Rock". Another decent logo is the First Magnus logo at http://www.firstmagnus.com (ironically they are now out of business).
We would also entertain our acronym, HGI (H Group Insurance), as the basis for the logo, but are leaning towards the Home/Auto icon to represent us. Depending on what you all come up with.
As an overall theme, we would like a logo that represents strength, protection, security, trust, reliability etc. Obviously we are in the business of protecting people's assets, so we need to elicit these feeling whenever we come in contact with our customers via business cards, website, letterhead etc.
Colors: IBM blue, Silver, White...we are open to colors combos that represent strength.
Just to give you a better idea of how my mind works, I really like the icon logo for Lexus and Mercedes...they go well with their products. We want to be the Lexus/Mercedes of Insurance.