Animals Count is a UK political party for people and animals.
Ahead of the 2014 European Parliament elections, which take place in May 2014, we have decided to change our name to the Animal Welfare Party.
We need a new 'Animal Welfare Party' logo which will then inform our new visual identity and new website design.
The logo will also appear on our social media sites and all campaigning audio visual content and, as we get into campaigning later this year, on banners, t-shirts, leaflets, rosettes, pens, pins and mugs etc.
We expect our election campaign may generate some media attention. Winning a seat would be a historial moment and good logo design will play a key role in our success.
More details about our party and our policies can be found at animalscount.org
We expect this contest will have a longer than usual qualifying round, as we will be promoting the competiton across our social networks.
We are looking for a logo that reflects our nature as a serious political party.
However, the logo must have broad appeal and mean something to all voters aged 18 to 100.
At the moment, around 73% of our supporters are women and 27% men.
Our largest number of supporters are women aged 35 – 54.
Currently the lowest supporting groups are males aged 18 – 24 and males 55 plus.
It would be fantastic to attract more male supporters so at the very least, the logo must not repel these groups of males.
Our competitors are other UK political parties – Labour, Conservatives, Liberal Democrats,UKIP, and the Green Party. However, our biggest competitor is apathy. At the last EU elections only 35% of the population turned out to vote.
It is vital that the colour used is different from colours already associated with other UK political parties. So the following colours, for example, cannot be used: Labour red, Conservative navy blue, Lib Dem yellow, SNP yellow, Green Partry green, UKIP purple.
The messages we want the design to communicate – that the party will be the vehicle through which a better world for all will be acheived. That the party will protect animals. That the party is organised, polished, clean, professional - a force to be reckoned with.
We like the possibility of a design which has an identifiable symbol or letter which could, over time, exist without the words 'Animal Welfare Party'.
We would like to see some designs which use the letter 'A' as such an identifiable symbol but are open to any others.
The logo does not need to include animals.
We would like to avoid anthropromorphism.
Values – Respect, protection, equality, balance, justice, truth.
Feelings – Safe, protected, optimistic, striving, progress, good.
Things to avoid – anything that conveys an impression of being homemade, cluttered, unclean, unfinished, overtly hippyish, that we are agressive or violent, dislike humans or exclude humans from our worldview.
Styles to avoid – pencil sketch, cartoon
Examples of other logo designs we do like:
World Wildlife Fund
What we need to receive from the winning designer:
A vecotorized EPS file and a JPEG, GIF, or PNG file.
The name of the font used.