Our target audience is US undergraduate university students ages 18-22 who are on the pre-medical track, ie, they are interested in becoming medical doctors in the future. They tend to be, therefore, hard working. Many of them are still discerning whether the tough path to becoming a doctor is really for them.
We are a study abroad organization that selects students and brings them to islands in Portugal and Spain for 5-week summer programs focused on doing internships in local public hospitals. In addition, students participate in a seminar on bioethics, and participate in leisure/tourism/cultural activities in their free time.
On the one hand we are in a very serious business: making people discern or strengthen their vocation to medicine, and give them very valuable time spent observe medicine in Europe; moreover we have them spend time thinking about bioethics, ie, thinking about what is right and wrong when dealing with health care and human life.
On the one hand we are cool, really exotic (our programs only take place in some of the coolest places on earth: islands in the Atlantic Ocean that attract tourists), and students have a lot of fun in their free time.
How do we do all this? We get awesome internships with public hospitals in these regions because we give back to the community in several big ways, most notably by having our students teach English to members of the community--in the healthcare world and beyond.