Our customers will typically be small and medium sized companies and their management or purchasing personnel (aged 30 - 60 years)
The logo has to appeal to a global audience who are in various industries.
We are looking for a new logo to suit our new company name and brand: "Perfect Project"
We will use this logo as basis for our CI and are planning to use the logo on business cards, letters, websites, brochures and other media.
We are open to use of colours and designs, but the logo has to convey the professionalism as well as the feeling of a personal touch that we want to provide our customers. The logo should also convey trust and express the experience that can be helpful to our customers’ company.
A good logo should be; simple, distinctive, relevant, memorable, and timeless.
Simple: Not more than two colors and it needs to work in B&W as well.
It should include the letters “Perfect Project”, though how you use them is up to you.
Optional: Also we need 4 small logos / pictogramms for our main website sections: “be classic” (e.g. classic process consulting), “start growth” (e.g. M&A, restructuring), “fight fire”, “need Expert” that ideally should fit with the main logo.
There will be follow on work for a site design.