The audience for altruly are socially-aware members of the public who wish to support small, medium or large local, national or international organisations working to make the world a better place. They will likely be young to middle-aged, male or female, relatively tech- or social-media savvy, with smartphones. They may already support charities and social organisations but do it in an ad-hoc manner, or be interested in supporting organisations focusing on their interest areas but they don't have an easy way to find them. altruly gives them that.
Three things we want to communicate:
1. Anyone can help make the world a better place.
2. If we all contribute a little, the positive impact can be a lot.
3. Be part of the change you want to see in the world.
Key words of things we'd like to convey: Young, fresh, exciting, empowering, modern, passionate, concerned, hopeful, optimistic.
WHILE I'D LIKE THE "PLATFORM" STRAP LINE TO APPEAR WITH THE LOGO, I"M OPEN TO GOOD DESIGNS WITHOUT IT, OR SOME EXPERIMENTATION OF WHERE IT MIGHT BEST GO.