Is there any background?
Eain Décor was started by two college friends who love design and have a great appreciation for Asian artisans. Eain Décor’s goal is to generate profits through sustainable business practices. The aim is to provide customers with beautiful pieces while making a positive impact on the community at large.
We will accomplish our goal though a viable 360degree approach: selling beautiful handcrafted furnishings (home decor items as listed above), driving awareness of Asian artisans, supporting upcoming artisans and raw material suppliers through entrepreneurial funding and practicing nonexploitative business tactics.
The home décor category is a highly competitive, as there are many players. In the U.S. the focus is primarily on European design, which tends to be very minimalistic or very traditional with pastel color schemes.
However, there is a rapidly growing market to infuse color and traditionalcontemporary pieces into existing design schemes. Essentially, U.S. decorators/designers are looking for items that add more personality
to their homes or spaces. This is where Eain Décor will fit consumer will look to Eain Décor for colorful, traditionalcontemporary home decor accessories that will add an exotic flair and/or integrate well with their pastel designs.
A survey of the competitive landscape does not identify U.S. competitors that specialize solely in highquality and luxurious Asian home accessories.