We build local holistic practitioner communities through live events throughout the U.S. and provide a web-based platform to join the practitioners in a social-hosted (facebook style) network by geographical community.
Our primary focus includes:
-- community building
-- creating collaborative opportunities for holistic practitioners
-- hosting the most reliable and authoritative resource of alternative/holistic research and information for practitioners and the public
-- building a comprehensive, and user friendly referral directory of alternative practitioners
-- validation of the full spectrum of health care -- what is the best treatment for any given problem including all alternatives
We seek to create a Better Medicine for all consumers through crowd-sourced data generated by a broad community of holistic medicine practitioners
Two primary audiences:
1. The Practitioners
(includes complementary physicians, acupuncturists, chiropractors, nutritionists, massage therapists, homeopaths, etc)
they often work in isolation, yet feel a kindred connection to similar minded practitioners. They tend to be mavericks, highly committed to helping people, underpaid, altruistic, and isolated.
2. The Public
Many patients who are interested in alternative therapies, but do not know what or who to trust. They do not know what type of treatment may be helpful for their problems. And they are looking for a reliable, authoritative source of information to guide their quest for the best treatment.
A secondary audience:
1. Mainstream Medicine
While our business is not focused on this audience, we maintain that all of medicine is part of the spectrum of healing. We look to provide increased credibility and validity to alternative therapies by providing a repository of research information generated by the holistic practitioner community itself rather than from one potentially biased source. Mainstream medicine requires professionalism, reliability and validity.
We need a striking logo that captures:
1. Connecting Community
2. Holistic Medicine as a part of the spectrum of medicine
3. Reliability / Validity / Credibility / Professionalism
Creativity is encouraged as long as the primary ideas above are reflected.
The logo can be graphic only, or include Better Medicine in the design.
We like traditional symbols that help support the professional nature of medical practice, but do not want to be too tied to the restrictive nature of standard medicine. Airy-fairy, new age designs are discouraged.
i.e. We like the caduceus, but in a somewhat more stylized form that implies the expansiveness of alternative therapies (see attachment)
One idea was to have the staff of aesclapius held by 2 or 3 different hands symbolizing community (but we are open to others)
Color scheme is open, but consideration should be given to red/white/blue to reflect the national nature of the site, or colors commonly used in medicine: green, blue with a counterpoint color of yellow/orange or other
Design should be Clean appearing and be able to be translated to single color on white for economical reproduction.