url: http://www.ThinGrins.com, brand name: ThinGrins
ThinGrins will be launched as a website where individuals can upload photos and our software helps them project their appearance when 10 - 30lbs thinner (Thin Grins ... get it?). Beyond 'virtual weight loss', we service other areas of online appearance betterment, not that you don't already look good, right?
We don't know our target audience yet. Market polling suggest that our visitors will be 60/40 women and men respectively. Generally, we would prefer a gender neutral theme.
Our services target audiences in the 18 – 40 range with an average age of 29 years.
Full Description & Project Guide
The logo MUST represent the following ideas
- look to sites like flickr.com, shutterfly.com, TMZ.com and other fashion magazines and dating sites for design cues.
The logo SHOULD contain the following 3 things:
1) The logo must include the exact words: ThinGrins.com (The "T" in Thin and "G" in Grins must be in CAPS.)
2) It is preferred that the logo have a representation of an animal/plant/human/icon as a metaphor for transformation incorporated into the design (this site has a 60% - 40% female - male ratio so be aware of this if you are submitting flowers or butterflies and etc. The animal/plant must be gender neutral)
3) The logo must be submitted on both a white and a black background, so that it is flexible depending on our site banner.
Acceptable formats for graphics include JPG, GIF and PNG however we also request the "source" files for these graphics so that we can make changes to them later. Source files for web graphics generally include Photoshop PSD files (EPS or AI files)