SLAP is an online community that connects artists and producers with consumers interested in art, on a local level. SLAP makes the process of connecting very simple and straightforward.
SLAP as an acronym stands for Support Local Art & Production (but we aren't leading with it as an acronym - it's a brand name.
Sex: Will probably skew slightly female.
Age range: 26-50
Education: College Degree
Needs/Desires: To be different. To be hip. To have something no one else has. Sustainability. Support local entrepreneurship.
Problems: Mass production and corporations don’t speak their language.
Possible interests: Handmade. Art. Painting. Furniture Design. Letterpress. Entrepreneurship. Sustainability.
WHAT IS THE TONE OF THE BRAND? Edgy, yet approachable. Sleek, minimal, and attractive. Positive, educational, and informative. Creative, compelling, engaging, off-beat, hipster.
People who are interested in brands like TOMS, Warby Parker, LSTN, would be interested in SLAP.