Create the LOGO for the next BIG THING to hit the web

DirectTrainer

DirectTrainer.com is a web based service to allow people to work out with a personal trainer in their home or on the road via a web cam and an internet connection. We will handle the scheduling and payments so that all the end users needs to do is show up and workout.

We have been getting some negative feedback on our existing logo so we are throwing it out here for a revision, update, revamp … basically we want something new.

The idea is simple so we'd like the logo to be simple but yet informative. We are starting to test with Clients and Trainers and want to make sure they can get the idea quickly.

We will be pitching to investors in the next couple of months so we need to make sure we have our best foot forward with regard to our logo.

Note: The service allows one one one sessions as well as streaming and group sessions.

Oh yea, and if you have front end experience with re: to building websites - we are looking for a team member to work with us on creating this next level service … - email me at nick.burke@directtrainer.com

We believe that our target audience will be 60% women and 40% men between the age of 24 - 40. The logo should not be female focused but should have a lighter appeal. We are targeting people who care about wellness, nutrition, and staying in shape. Also people who have some general knowledge of technology.

We are specially targeting people who want to make a change in their body. This can be anyone from an obese person that won't go to the gym or a fit person who is too busy to get to the gym. Busy lifestyle executives or stay at home moms that can't find the 2 hours to go to the gym in the middle of the day.

The existing markets can be described as soccer moms, yoga moms, executives, and fitness nuts. These people all care about their appearance and wish to keep in within their range. The people that will be drawn to use this service have some knowledge of the internet and video conferencing and the logo will need to reflect that subtly.

The colors we have been working with up to now are a dark blue, gray with orange as the accent. I would like to keep the orange as the accent and the grey incorporated. I'm free to let other colors in or toy around with whatever creativity you come up with.

We'd like to convey fitness and video conferencing in some way within the logo.

The attached file is an example of our old logo and a sample logo taken off of this site. I'd like for DirectTrainer to be displayed and for the tag line to be - "Together, we can do this". Other variations on the tag line are - "Changing the way you think about working out" or "Fitness on the go.."

My requirements are :

Convey the concept of the business - video conferencing and fitness
Use the right colors to convey nutrition, health, wellness, fitness
Slightly Skew to appeal to a 60% female audience - (that can mean a muscle dude like in the example)
Show a landscape version and a portrait version. (our business cards are min moo cards and are rectangular)
Show the company name and tag line - "Together, we can do this"

I'm open to new ideas, concepts and versions on this message. Thanks!