Create the future with me

FuturePath

Hi there
thanks for reading this and I am hoping you will have fun with this job and create something special for me. I am starting my own business after a long and successful career in the corporate and government worlds. I am 40 and have a new baby (9 months) and feel excited about working for myself.

I need to develop a brand but also need the basics for marketing ie business cards, stationery, web page etc - and this website asks for "logo" entries - but the brand and logo will need to work across all marketing materials and media channels.

BRAND?
If I was a brand, people would sum up my essence as:
passion, energy, creativity

I am passionate about brands and this will be a major aspect of my business. But I don't want to define it too narrowly - so I will be consulting on all aspects of branding, marketing and communications.

I love challenger brands like Virgin, Nudie - have attitude but still get taken seriously. I also like the simplicity and clarity of brands such as Tiffanys with that signature "blue" colour.

CLEAN AND SIMPLE:
I like clean, simple designs. I can't stand clutter nor graffitti.

Prefer white space. I like modern designs and prefer abstract art.

I like Black and White but am open to anything except pinks/flowers/graffitti

I like bold designs and prefer more masculine designs to the cliche feminine/ flowery/pastels/pinks etc

My linked in profile has my career summary:
http://www.linkedin.com/myprofile?t…b_side_pro

MY BUSINESS:
I am going to work with various organisations on all things brand/marketing/communications/market research/advertising/design - related.

MY VISION:
Helping clients find a FuturePath that leads to success

My clients will be:
*education providers (universities, community colleges etc)
*corporates
*small businesses

anyone who needs help with branding, marketing and communications

I need to develop a brand but also need the basics for marketing ie business cards, stationery, web page etc - and this website asks for "logo" entries - but the brand and logo will need to work across all marketing materials and media channels.

Please can you ensure that whatever design is submitted, it works in mono (black and white) as well as colour (if you use colour).

As I will be the owner of this business I have based the branding around me:

BRAND?
If I was a brand, people would sum up my essence as:
passion, energy, creativity

I am passionate about brands and this will be a major aspect of my business. But I don't want to define it too narrowly - so I will be consulting on all aspects of branding, marketing and communications.

I love challenger brands like Virgin, Nudie - have attitude but still get taken seriously. I also like the simplicity and clarity of brands such as Tiffanys with that signature "blue" colour.

CLEAN, SIMPLE, MODERN:
I like clean, simple designs. I can't stand clutter nor graffitti. Prefer white space. I like modern designs and prefer abstract art.

I like Black and White but am open to anything except pinks/flowers/graffitti

BOLD:
I like bold designs and prefer more masculine designs to the cliche feminine/ flowery/pastels/pinks etc

PROFESSIONAL:
I want to be taken seriously - so no cartoons please.

MY BUSINESS:
I am going to work with various organisations on all things brand/marketing/communications/market research/advertising/design - related.

MY VISION:
Helping clients find a FuturePath that leads to success

TAGLINES? I you come up with something great - go for it!