There are two primary target demographics for our website: mothers who want to find an au pair to help look after their children (fathers will also be interested, but mainly mothers) and females between the ages of 17 to 27 (again, boys are also au pairs but they are mostly girls).
We have provided a link to a draft version of our branding and our webpage design. We are going to use the image down the bottom with some refinement, and better integration into the site, and we don't mind the font type of "the BestAupair", although we are completely open to new designs. We don't like the cartoon people on the logo - thats why we are running the competition.
Website design link: http://07.com.au/clients/thebestaup…/preview5/
We would like the image to have an au pair with a boy and a girl and we like cartoon characters. We would like them more modern and here are a few links to iStockPhoto images that we like the style of, but we want original versions.
This one is a picture of buildings and cars, but we really like the style of illustration:
Overall the brand should be fun, but very professional - our site is all about finding an au pair who is going to live in your house and look after your children - there is nothing more precious than your children....
As our site is also a global business if there was a way of incorporating a global theme, that would be great?
Good luck :-)