We are looking for a modern and elegant new logo for our company. We are a nonprofit organization that helps at-risk youth. We currently have a group home for probation youth where we provide treatment, career guidance, and family therapy. However, we want to expand beyond being just a group home and create a brand that can be used on other products such as food and clothing.
To achieve this goal, we need a logo that represents our core value, which is to make a difference in the world by helping those in need, yet also is non-specific enough to be used on a variety of products. For example, an icon with an image of therapist and client would likely be too specific, while a logo with an image of people, a house, or other abstract shapes would allow for the logo to be used in a variety of contexts.
A color logo is great as long as it translates well to grayscale and silhouette. It should also be relatively free of fine detail so that it could be stitched onto a polo shirt or hat. If the main logo has fine details such as shading, that’s fine, as long as it looks good without it as well.
The logo must be designed with the words “Rancho San Antonio Boys Home, Inc.” incorporated into it in such a way that it looks complete even with the “Boys Home, Inc.” or "Risk. Change. Grow." portion removed. This is because we will at times be using the logo outside the context of our group home as a way to brand other products. “Rancho San Antonio” will be in the logo regardless of how we use it.
Please feel free to come up with your own color combinations, shapes, fonts, etc. We just want to avoid anything too casual or childlike. Modern and elegant.