Update: Successful designs are using a simple, modern, widely spaced font combined with a bold, striking, more artsy image. Most attempts to unit the EB are not working to my liking. At this point, it's really a matter of taste and unique artistry, so your submissions are still very much appreciated. Some ideas I'd still like to see for the image: EB in a simple, strong font and wrapped in watercolory vines with leaves and/or flowers (with "Ethical is Beautiful" written in a clean, modern, widely spaced font underneath); or a watercolor box (pinkish red or black) with EB cut out in white in a bold, clean, san serif font large in the center of box or even smaller in the bottom right corner; or the image as EB in a large, san serif font, but in black or reddish pink watercolor. I love the contrast of sharp, dark, clean lines and angles with watercolor.
Also, the EB image could be done in a watercolor and/or floral typographical font...
Our focus is on ethical, not necessarily natural, so we want to avoid cliches of "natural" products. We're looking to create a modern rustic look with punches of color and whimsy. Keywords: Modern elegant yet fun, whimsical, classy, bold, rustic, woodsy. Also, Ethical is Beautiful sounds like a motto rather than a business name, so we want the logo or letters E and B to really help create a strong name and support the brand identity, but we are open to other ideas!
I am especially interested to see if anyone has a unique drawn image of a flower or leaves or a unique way of uniting the E and B. I like the contrast between a very clean, widely spaced, modern font and an image or some elements that are slightly more artistic that look either hand-drawn or watercolored or otherwise unique. Another idea I'd like to see more of is for the entire logo to be incorporated into a circle, kind of like a stamp.
Try with and without the slogan.
I've attached a pic below of the kind of clean font we want. It can be a variation of this, of course. The box is also angular and clean, but perhaps needs to be thicker. It doesn't have to be that exact shape, and in fact we want to see designs with no box, too. We like the idea of combining such a modern, minimal look with a more artsy image, perhaps with color, ink, watercolor, sketch. We like lotuses, leaves, vines, etc.
Guaranteed a winner but must allow for tweaks.