Makeup Academy is launching their own line - Paolo Cosmetics - that will sell lipstick, gloss, blush, eyeliner, etc. The logo will need to be sized correctly to fit neatly on the cosmetics pieces. The packaging will be titanium, silver, and black.
** The Logo design must work in such a way that it can be used as "Paolo Cosmetics" (for advertisements), and just "Paolo" alone to be used in combination with the respective product (ie Paolo Lipstick, Paolo Eyeshadow, Paolo Blush, etc.)
Need designs asap as decision is to be made asap for printing on packaging. Logo will also be used for advertisements, website, etc. so must look good for all uses. More work ahead for top 3 finalists.
Target Audience is all females who wish to apply makeup. Particularly, ages 17-50. We are a school so our first customers will be our students as they spread the brand to the public and so on. I need to attract Makeup Artists, Salons, and Cosmetic Stores. I want to stay sexy but classy.
I am looking for a clean, elegant and modern logo that reads the brand name (Paolo Cosmetics or just Paolo). I am NOT looking for any abstract logos of butterflys, eyes, lipstick, eyeliners, etc.
Feel free to be creative with a nice design or graphic compliment to the text.
Other brands (MAC, Loreal, Lancome, Revlon) are all text-based. I want to stay away from anything tacky, and overused but also want to keep it sleek and simple. The winner will be the one who makes Paolo a one word statement.
I do not think a script font will work because Paolo is too short and people will confuse the a and the o's.
"Cosmetics" should be all lowercase under Paolo in a modern font, with perhaps a bar or something separating the words, I am open to different ideas.
"Paolo" can be tried in both capitals and lowercase, but again i think all capitals may throw you off.
Desired Color Scheme
Text should be one or two colors. Some of our products will use black text on titanium packaging, some will use bronze text on titanium and black packaging, all on a clear label. logo background should be white.
IF LOGOS CAN ALSO BE SHOWN ON MAKEUP JARS, LIPSTICK CASES, ETC. IT WOULD BE GREAT TO GET FULL IMPRESSION OF FINAL PRODUCT. This is not my packaging company but the site contains sample product cases - http://www.nb-jy.com/en_products_logo.asp?ID=552
Required File Formats
.EPS, .PSD, Vector, JPG