Corporate Identity for home ware designer

StineLang.dk

Stine Lang is a Danish home ware designer who’s signature product is a tea cosy.

Stine has decided to create an ecommerce site where she can reach consumers direct and the intention is for the site to take payment by credit and debit cards.

Simultaneously the site should act as a brochure for retailers where products are presented for bulk wholesale transactions.

The logo has to fulfil several objectives:

1. It has to market http://www.StineLang.dk
2. It has to have a size that makes it easy to read the domain name and see the branding
3. It has to work in the form of a sewn in label
4. It has to work in digital format for the web site, newsletters etc.
5. It should also work in monochrome

The logo colour is preferably light blue:

Colour details:

X: 27,37
y: 28,77
Z: 42,13

L: 60,58
a: -3,31
b: -9,75

C: 51%
M: 35%
Y: 27%
K: 1%

Font: Times New Roman

Consumers (primarily female) but also retail shops to present products for whole sale transactions

Logo AND website design for the domain and ecommerce site StineLang.dk

To determine how the logo would work on a website the FRONT PAGE of a suggested web site design has to be submitted as part of your solution.

Creative suggestion (but not limited in any way so please feel free to do exactly what you think would work best.

Could be a round logo with the tea cosy inside and the domain name bent around in a circle. Eg. like Starbucks.

The tea cosy could be using a flower pattern eg. similar to Marimekko or other.

Also for inspiration:

http://www.greengate.dk
http://www.kathkidston.co.uk
http://www.emmabridgewater.co.uk/Pa…n/icat/pat
http://www.trollbeads.com
http://www.pilgrim.dk
http://www.zara.com/

You can see some of the products here:

http://www.osterlandskthehus.dk/sklep-kat

Besides her own products the site will also sell gift wares from other suppliers.

For inspiration please also see http://www.notonthehighstreet.com