Expanded Books by Expanded Apps
Our company specializes in creating multimedia, interactive iPhone/iPad apps, nearly all based on book content. We also produce and distribute multimedia - TV, Radio, and web videos - to promote books. Our company has a cutting-edge image and we are on the forefront of technology with the apps we produce and the ways that we promote books. We are known as innovators and leaders in our industry and we love what we do. Our backgrounds are in entertainment and Hollywood and our work stands out for its visual appeal. We are known as high end content creators in Hollywood and also for publishers.
Our audience is very broad, as we are making all different types of apps based on book content. The apps we've already made include cookbooks, children's books, memoirs, non fiction and fiction titles. Each of our apps appeals to a different audience but the logo is the one thing that should be consistent across the apps and we want to establish our brand in the app world. Our existing Expanded Books logo that we have been using for our videos, and other media we create very clearly says what we do (combine book content with video and other media) and now, with Expanded Apps, we are combining book content with all kinds of media and the functionality included in the iPhone/iPad - we are adding music, sound effects, visual effects, GPS, phone dialing and everything else that the iPhone is capable of as long as it is organic to the book content.
We would like a new logo for "Expanded Books by Expanded Apps" which combines our existing Expanded Books logo. It is fine to change the existing Expanded Apps logo to fit with the new design.
We do not want to change the Expanded Books logo because our company has already been using it for six years.
We would like to find an elegant way to combine the Expanded Books logo with Expanded Apps.
So, the goal is to come up with a design that we can use when we are making an app from a book to show our audience the app is from Expanded Books. We can't use the Expanded Books logo for all of our apps because some are not book based. But for those that are book based, we want to use "Expanded Books" since we are already known that way and it is the perfect name for a multimedia, interactive book app. We chose this name before apps existed and it fits so well with what we do that we want to keep using it.
We also have a logo for Expanded Entertainment. We don't want to change it but I will upload it for reference.
The Expanded Books and Expanded Entertainment logos should not be changed. The Expanded Apps logo can be changed.
Check out our existing logo too for Expanded Books by Expanded Apps for reference. It does not work for us because it reads as Expanded Books by Apps, instead of Expanded Books by Expanded Apps.