We are looking for a logo for our new website no-shortcuts.com.
It should be versatile so that it works in multiple sizes and mediums as we will build our brand around this logo and will be using it both on the web and in print.
The logo should be a clean design, not overly complicated or greatly detailed or too reliant on color. It should work in both color and black-and-white.
A clever icon that is not too cliché (chef's hat for example) will likely take the lead.
Some themes we want to represent in our content:
* healthy eating
* cooking and baking from scratch fun and easy
* fresh food, fresh ingredients
* locally made/grown ingredients
* delicious results
* accessible to kids
A font we particularly like is Scriptina Pro available from http://www.cheapprofonts.com. We're open to alternates.
Favorite color is purple but don't feel that it is necessary to include. We're open to your ideas as we haven't selected a color palette for the website.
The background of the logo should be transparent
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg, .png and layered .psd (RGB)
Browser icon - favicon.ico
Please do not use any stock images or clip art in the logo and we do not want it to be cartoony.