The Ascend Forum visual brand is modern with an intensely humanist spirit. It draws inspiration and borrows metaphors from mountaineering and the difficult journey required to summit the tallest peaks.
What we're looking for: a creative logomark or icon with a strong core concept to represent Ascend Forum across multiple formats and mediums–digital, print, signage, color, black and white, etc.–at all scales.
Typography: If setting type, favor modern, humanist roman typefaces over classical variations. Adobe's Cronos by Robert Slimbach is an example, but you're encouraged to make a your own typeface selection.
Ascend Forum's core values are:
1. Embrace the adventure
2. Better together
4. Act with purpose
5. Members first
6. Be real
For inspiration, some words that represent the Ascend Forum visual brand are:
People, Depth, Pathways, Intersection Points, Authenticity, Vulnerability, Empathy, Connection, Give, Ascend, Climb, Impact, Circle, Forward, Reflection, Symmetry, Intention, Leadership, Value-add, Bond.