CompareCarInsurance.com will be an independent website for comparing insurance quotes from many different insurance companies online.
People shopping for insurance online (people looking to comparison shop).
The logo should convey trust, credibility, and the "compare" angle so website visitors will know its best to use the website to compare insurance quotes from many different competing insurance companies all in one place.
The website template and color scheme will be using the "Estate" theme from Woo Themes with the "Orange and Blue" color palette that can be demoed here: http://demo.woothemes.com/?name=estate
The logo should include the ".com", a tag line that says "Compare car insurance quotes from competing insurance companies!", and should include a trademark and copyright symbol on the logo and tag line.