Words to describe ourselves: Compassion | Persistence | Collaboration | Driven | Problem Solvers | Heartfelt | Confident | Positive
We don't want the logo to be too whimsical or kiddie. We are solving surgical issues in the world, always on the move, are set to be a major player in the pediatric surgical space, want to be taken seriously for what we do.
But we are not "corporate" and we don't want to look like a hospital.
No hearts (people think we are called Mending Hearts already).
We are nimble and can address change easily. We are a large organization and want to look like one in our logo.
We like our current dark purple, as it stands out, from the crowd of competitors, but we are pretty done with the butterfly.
We are not opposed to just having Mending Kids be the logo if the words can be incorporated as the logo. Meaning, we don't necessarily need an image or icon. We would consider a logo without an icon. BUT, we definitely want to see both styles (with and without icons)