TaleSpring - http://www.talespring.com
For the budding children's book authors who want to let their story out, but face a 98% rejection rate from traditional publishers, TaleSpring is an online authoring system that enables the author to create an animated, interactive version of their book that is published on Apple's iPad and iPhone.
TaleSpring produces wonderfully rich, animated, and interactive books for children to enjoy; allows authors to realize their dreams of publication; and provides for 3-4 times the royalties paid to the author than traditional print publishers.
Let the story out!
Our branding must appeal to both the authors and to the parents of young children. Fun, high energy! Authors are looking for ways to bring their story to life, to get it out of their heads and out for others to enjoy. TaleSpring provides that path to springing their tale free.
Authors generally come from two camps; those who already consider themselves authors and have been pursuing traditional routes, and those who find something awakened inside them when they discover the ability to create an engaging story on the iPad and say, "Yeah, I can do that!"
We're talking children, so it has to be fun and lively. But we're also attracting authors who will trust us with their content.
No infant themes like blocks or pacifiers.
We are open to completely redesigning our site (talespring.com) around the right logo. The logo will also be prominent on the splash screen of every iPad/iPhone book app we publish, advertising our service as well as the library of books we'll have to offer.
A character would be great, something we could someday make stuffed toys of. But this isn't required. A unique design to accompany the text would be good, too, or a creative design to the text itself!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo