The brand name "Physicianomics" comes from Physician and Economics. We teach physicians about money, business, and investing. Despite their extensive education in medicine, most doctors have very little financial education. They might have excellent income from their work, but are finding themselves on a treadmill where they never seem to get ahead or even hope to retire. Physicianomics educational products are customized for the unique situation of doctors in today's complicated healthcare system. We want to empower, encourage, and educate modern physcians.
The Target Audience for Physicianomics is U.S. physicians. Our likely customers are physicians or medical students from about 25-65 years old, male and female. They are well-educated, usually have travelled a bit, and may have discriminating taste. They work long hours, most work 60+ hours a week. They are bombarded with Pharmaceutical advertising in medical journals, and are often preyed upon by financial scammers. They are feeling burned out, and wonder where all their money is going and how they will ever be ablet to quit. They have deferred many things in life that other people their age have enjoyed, for example, while their friends were spending time with their families and earning money, doctors were still in school and training another eight years or so after college. They are late to the party, and still don't have time to enjoy it. They realize that if they don't get educated about money soon, they will just work away the rest of their lives and never see the payoff for all that sacrifice.
The brand name Physicianomics is trademarked. Alternate logos will need to have a (tm) or (r) symbol for some uses in marketing.
The first use will be as a title for a book: "Physicianomics: Financial Success for the Modern Physician"
The logo will also appear on educational manuals and CD covers.
The logo will also appear at the bottom right screen of educational videos appearing on Viddler.com
Therefore, the logo will have to be adaptable to both color and B&W reproduction; and be able to stand out over video. We have also reserved http://www.Physicianomics.com and http://www.Physicianomics.TV, so alternate logos using those 2 suffixes would be great.
It can't look cheap or cheesy. No bags of money or dollar signs. Doctors are sensitive about being called greedy, especially these days when they're making less and less money and they feel like the public is blaming them for the healthcare crisis.
It should look classy, high end, sophisticated, intellectual, hopeful, exciting, encouraging, empowering, optimistic, determined, confident, successful. However, there is an element of fun and swashbuckling to keep it entertaining and exciting.
Think about the title on a textbook for the class that doctors should have had in medical school about financial success, taught by a straight-shooting, slightly offensive and cynical medical professor, who is also a street-savvy multi-millionaire.
Attached file of book jacket is not the final jacket design, just a working copy. The painting is Rembrandt's Anatomy Lesson which has not yet been licensed for use.