SunCafe, Organic Cuisine
SunCafe is an exciting and healthy organic eatery. We are a full service dining, sit-down, destination located in Studio City, CA, just steps away from Hollywood, Universal Studios and many major movie studios.
Our menu consists of unique and tasty creations such as Pizzas, Kale salads, our unique Burgers and our special Sweet Kale Shakes. All our sauces are made in-house daily and we only use organic and fresh ingredients.
We offer many vegan, gluten-free and raw food options. Despite our healthy focus, our first and foremost aspiration is to offer delicious and crave-worthy cuisine.
Service is priority one in our restaurant. We offer super-friendly, not-pretentious, down-to-earth service with a smile. We understand that our food may be somewhat intimating to many new customers, so our waitstaff is trained to understand this. We never look down on any questions and we are always happy to provide excellent customer service.
Since our food is vegan and health oriented, we already have a captivated audience in the vegetarian and raw food community. Our rebranding strategy is geared towards appealing more to the mainstream audience who have an eye on organic and health conciousness. We do not want to mention "vegan" or "healthy" in our brand name. The color scheme and style of logo should convey this without having to use polarizing words.
Our new logo should:
CONTAIN - "SunCafe" and "Organic Cuisine" as the tagline.
CONTAIN - somesort of sun motif or graphic, it doesn't have to be completely obvious and in your face, but some kind of sun related element in the logo design is appreciated.
COLORS - Green, Yellow, White (though, feel free to try other color schemes as we are also looking to change our look and feel)
BE BRAND-ABLE - though we only have one restaurant now, we have ambitions to open a small chain of similarly themed estalishments
ABLE TO BE USED - on sign in front of restaurant along with business cards and stationary and television and print ads.
CONVEY TYPE OF FOOD WE OFFER - we want the logo to suggest that we are healty and vegan but we do not want to spell that out. We always promote our food as "tasty above all else." We never put anything on our menu that does not first taste delicious.
MAKE YOU FEEL - Healthy, vibrant, happy, clean, natural