Brand identity and logo
timpet avait besoin d'un nouveau design de logo et a lancé un concours sur 99designs.
Un gagnant a été sélectionné de 72 designs proposés par 24 designers freelance.
Voici comment timpet a commencé son expérience création de logo
Nom de l'entreprise
Joove
Présentation
We are a new premium juice and soda brand. We'll be rolling out real fruit juices and smoothies and fruit-based sodas later this year.
Parlez-nous de vous et des personnes que vous souhaitez cibler
Everyone loves juice. Our target market is 8 to 80, male and female! We don't want to alienate anyone in that segment so nothing too funky for an 80 year old or too adult for an 8 year old.
Our core target market will be 18 to 40 year olds.
Exigences
We want a brand (font) treatment for our brand name "Joove" and ideally a logo or character (perhaps a fruit brought to life or a groover who is getting down to 'joove').
Joove is a fun and funky made-up word. But for rationale you can think of it as coming from 're-joove' which is a misspelled and shortened version of rejuvenate.
Most importantly the lovely curvaceous "J" and "o"s should give plenty of creative space to 'play' with the word.
Colour palette is up to you although you could use the colours of fruit as a starting point.
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