space 2 scale
I am a serial entrepreneur and marketer. Space 2 scale is my new venture combining my love of all things marketing and my 20+ years experience in starting and growing businesses. I already have a few clients and my vision is to grow this consulting business into my legacy over the next 25 years -- helping many small business owners to become much larger business owners.
My services put businesses on a path towards scalability -- leading to freedom for the entrepreneur and/or growth of the business. I accomplish this through a series of structured conversations – building upon a venture’s unique opportunities, strengths and trajectory.
My strength is that I comprehensively understand business issues because I have, as the saying goes, been there, done that. Once I understand the business, I and the founder 'huddle' to understand, define and communicate the business' brand.
Company founders and CEOs of businesses with revenue between $3-10MM. Basically, I target business owners who's main reason they work in the business they started or took over from their families or partners is that they are the only ones who know what to do and how to do it. Yet, either because of training or specialty (or because they cannot afford a full time VP of Marketing) they have yet to figure out how to scale it...that is, remove themselves form micromanaging the day-to-day, thus giving the business room to grow or "space 2 scale" as it were.
I am looking for a logo that sets the tone and captures the overall feeling our clients experience as defined below – and passes over visually communicating literal specifics such as “consulting”. Must be reproducible in a variety of media (business cards, embroidery, online, etc.).
> Brand Name & Tagline
Space 2 Scale
Brand. Expand. Take Your Stand.™
> Internal Brand Statement
A genuine business is meant to scale. We help company founders realize their business’ scale potential and thereby escalate their freedom, prosperity and impact.
> Client Impressions
Bright Yellow (dominant) to communicates Clarity, Prescience, and the practical application of Wisdom.
Blue (subordinate) to communicate Fidelity, Integrity (sky), Comprehensive, Steadfast (deep) as well as clear thoughts.
White (accent/background) to communicate Clarity and Fidelity
Comprehensive brand bible attached for clarification of any of the above.
Feel free to design a logo and a font like WWF or Lufthansa...or just a font like Fedex or Subway. Most important, I need a LARGE COMPANY FEEL.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.