The Total Wellness fitness gym will be a vibrant high-octane facility which provides group fitness classes such as BodyPUMP, BodyCOMBAT, BodyATTACK, RPM, BodyJAM (from http://www.lesmills.com). This will be a very fun dynamic energetic club.
The target demographic are those individuals probably 25+ that are reasonably mature and want a professionally run facility with state-of-the-art weight training equipment in fantastic surroundings. The audience will be seeking a modern facility with the luxury of beautiful bathrooms and great service. The audience will be confident, sociable, passionate about their fitness, health and general well being. The audience will be enthusiastic and committed to good health and will encourage others to do likewise. Other members will be looking for a life change in their health and fitness and are determined to transform themselves.
The logo should be bold and energetic.
The logo should represent POWER, ENERGY, ACTIVITY, STRENGTH, HEALTH, FITNESS, TRANSFORMATION