I am a current orthodontic resident, and passionate advocate for better oral heath and public knowledge. I will be starting a video blog on mouthmop.com that hopefully will be both exciting and informative (please excuse the current state of the domain, I just bought the domain and dropped a theme on there).
Although anyone interested in sustainable oral health will likely enjoy the amazing content I'll be putting together, the target audience will be mothers. They are the most important link in the chain of healthy smiles, and many posts will focus on helping mothers provide a strong foundation for their childrens' oral health. Unfortunately, I do not have any content developed or posted yet since I am currently gathering materials.
-Tagline: Making Cleaning Simple
-The Logomark should be adaptable to social media
-The Logomark should scale to small and large sizes well, while still being recognizable
-I want it to convey feelings of freshness, innovation, cleanliness, and should be fun
-The words "mouth mop" should naturally be paired with or a part of the logo in some fashion. Logotype may be an interesting option. Feel free to be creative.
-There is the possibility of a product(s) in the future (which a portion of proceeds will go to support oral health in the community). Just something to keep in mind.