SWIGCH'D (pronounced like SWITCHED) is an exclusive collection of custom human hair lace wigs for professional stylish women whom either suffer from hair loss, chemically damaged hair or just simply want to change their look.
Our lace wigs are a seamless and undetectable solution which is important to our customers.
SWIGCH'D is sexy, sophisticated and classy. Our customers' lifestyles require them to look fabulous all time.
We are a young beauty brand looking to expand our portfolio to our loyal customers. We are here to stay.
Our target audience is as follows:
Women (White, Black, Indian, Spanish)
25-60 years old
Income- $80,000/ year
Works in some form of upper management
Attends 2 events per week
Speak multiple languages
Does not cook at home
Eats out 6-10 times a week
Entertain Guests At Home
Vacations 3+ times a year
Live in or near a major city (all over the world)
Extensive Handbag and Shoe collections (love accessories in general)
Other brands our customers like:
Louis Vuitton, Gucci,Christian Laboutian, Audi, Mercedes, BMW, Porsche, Equinox Gym, Whole Foods, Marc Jacobs, Vogue, In Style, The James Hotel, The Standard Hotel, Bergdorf Goodman, Barney's,
It is very important the logo emphasize the pronunciation of the brand.
sWIGch'd or SWIGCH'D (Keep in mind that it is pronounced like Switched)
Our packaging is clean and very special, our customer don't throw away the boxes.
We love the background color white as it is easy to read the text, but we are open to new ideas.
We are looking for a logo and of course an image that even without text will make our brand recognizable.
We do not want the logo to look like the product is cheap.
We want it to have the same relevance and presence as a logo like L'oreal, OPI, Essi, Revlon.